Forbes Says Businesses Need To Start Strategizing Now for Internet of Things
Billions of connected devices--mobile devices, wearable fitness trackers and vehicle sensors, for example—currently generate unimaginably vast amounts of data, which will continue to grow at exponential rates in the coming years. If that data is to be useful in unlocking potential economic impact, it needs to be mined for patterns and insights through the appropriate analytics.
“What’s critical to understand about the IoT is the notion that everything happens somewhere. You cannot do the Internet of Things or the Industrial Internet of Things without real-time location awareness. It’s not possible. That’s the missing piece that will catalyze growth,” says Greg Van den Heuvel, Chief Operating Officer at Pitney Bowes Software. “However, consumers won’t opt in for this type of data collection if businesses can’t return value. That’s why location-based data, aligned with data analytics, is critical when it comes to businesses taking advantage of the IoT.” Read the full article here.