Saucony Appoints Chief Marketing Officer
Nov 26, 2018
Saucony, a division of Wolverine Worldwide Inc., announced that Don Lane has been named chief marketing officer, effective immediately.
In this role, Lane will be responsible for providing strategic development and execution of Saucony’s global branding initiatives, including brand positioning, direct-to-consumer, advertising, and digital strategies. Lane will report directly to Anne Cavassa, President of Saucony. Read the full article here.