Under Armour Org Chart & Sales Intelligence Blog

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Under Armour Org Chart & Sales Intelligence Blog

Under Armour, Inc.
1020 Hull Street
3rd Floor
Baltimore, MD 21230-2080
United States
Main Phone: (410) 468-2512

Ticker Symbol: (NYSE: UA)
Industry Sector: Consumer - Apparel Manufacturing
Full Time Employees: 7,100

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Under Armour is ranked 739 on the 2022 Fortune 500 list

Under Armour Org Chart & Sales Intelligence Blog Post
Who is the CEO at Under Armour?

Colin Browne is the Interim President and CEO

Colin Browne Under Armour Interim CEO

What do the Under Armour. Org Charts look like?
Under Armour Org Chart Executive Team

Under Armour Org Chart Board of Directors

Under Armour Org Chart Corporate Structure


Who is on the Under Armour Executive Team?

Kevin A. Plank
Founder, Exec. Chairman & Brand Chief

Massimo Baratto
Chief Consumer Officer

David Baxter
President of the Americas

David Bergman
Chief Financial Officer

Colin Browne
Interim Pres & CEO

Lisa Collier
Chief Product Officer

Tchernavia Rocker
Chief People & Admin. Officer
Mehri Shadman
Chief Legal Officer & Corporate Secretary

Aditya Maheshwari
Controller & Chief Accounting Officer

Lance Allega
Sr. VP of Investor Relations & Corporate Development

John P. Stanton
Exec. VP, Gen. Counsel & Secretary

Blake Simpson
Sr. VP of Global Communications, PR & Events

Kevin M. Haley
Chief Strategy Officer

Download the Deep-Dive Report to gain access to profiles of the key decision-makers at Under Armour

Who serves on Under Armour Board of Directors?

Kevin A. Plank
Founder, Exec. Chairman & Brand Chief

Douglas Coltharp
Executive Vice President & Chief Financial Officer, Encompass Health Corporation

Jerri DeVard
Former Executive Vice President, Chief Customer Officer of Office Depot, Inc.

Mohamed El-Erian
Former Chief Executive Officer & Co-Chief Investment Officer of PIMCO

David Gibbs
Chief Executive Officer of Yum! Brands, Inc.
Karen Katz
Former President & Chief Executive Officer, Neiman Marcus Group LTD LLC

Westley Moore
Former Chief Executive Officer, the Robin Hood Foundation

Eric Olson
Admiral United States Navy(retired) & former Commander United States Special Operations

Harvey Sanders
Former Chief Executive Officer & Chairman, Nautica Enterprises, Inc.


Recent Under Armour News and Sales Trigger Events

Under Armour Releases 2021 Sustainability & Impact Report, Outlines New Strategic Framework, Goals, and Targets
September 2022

Under Armour Sustainability Report

Under Armour recently announced the release of its 2021 Sustainability & Impact Report, outlining a new sustainability framework, goals, and targets that will guide the company's work to reduce the environmental footprint associated with its products and operations while accelerating its social and community impact.

Aligned with Global Reporting Initiative (GRI) and Sustainable Accounting Standard Board (SASB) industry standards, the report outlines 23 goals and targets designed to drive company progress across three key pillars – Products, Home Field, and Team – and underscore Under Armour's core values, including 'Act Sustainably' and 'Stand for Equality.

Products – Through 10 goals, the company is embracing material innovations that will enable less waste and more durability, setting the stage for circular systems by 2030.

Home Field – The company is working to reduce its overall environmental footprint and do its part to protect the planet through seven goals


Under Armour focuses on digital strategy with VTEX to grow
March 2022

Under Armour VTEX Digital Strategy

The sporting goods brand had a 35% growth in its ecommerce conversion rate in Brazil after adopting VTEX as its platform, which was implemented in record time. Over the past years, ecommerce has become an indispensable part of the global retail framework. According to a recent report, two key facts related to online sales are set to shape the sporting-goods industry in 2022: over 80% of consumers use online channels to search for products, and approximately 45% of sales in 2021 were made through online channels, even after lockdown restrictions were eased and physical stores reopened.

Under Armour Selects AWS as Its Preferred Cloud Provider for SAP Environments
November 2021

Under Armour selects AWS as its primary cloud provider

One of the world’s leading athletic performance brands moves business-critical SAP workloads to AWS to increase reliability and scalability, and accelerate digital transformation, increase resilience, enhance security, and provide more significant insights across its business. The athletic performance brand completed the migration of its SAP environments to AWS earlier this year, providing the foundation for improving performance and visibility across its design, merchandising, planning, manufacturing, supply chain, and sales distribution channels. Under Armour will now integrate its SAP environments with AWS’s broad and deep set of technologies, including analytics, machine learning, compute, and storage. Powered by the world’s leading cloud, this modernization brings a range of AWS capabilities to fuel innovation in areas like 3D apparel and footwear design, digitally connected footwear and apparel, resource-efficient production, direct-to-consumer sales, and global wholesale distribution. “With SAP in the cloud, we can now apply deep analytics and machine learning capabilities to drive greater efficiency across our business. With AWS, we are optimizing our product innovation processes to deliver premium consumer experiences wherever and whenever our customers choose to engage our brand.” AWS is a critical element of our digital transformation, and we look forward to harnessing its industry-leading cloud capabilities as we enter our next stage of growth. With SAP in the cloud, we can now apply deep analytics and machine learning capabilities to drive greater efficiency across our business. With AWS, we are optimizing our product innovation processes to deliver premium consumer experiences wherever and whenever our customers choose to engage our brand.” ,” said Under Armour Chief Technology Officer Danny Miles.

Running with data: Under Armour creates immersive, digital customer experience
May 2019

Under Armour Digital Customer Experience Running

Under Armour combines its physical and digital products to help its customers achieve their fitness goals. Under Armour started out as a wholesale apparel provider and is transforming itself into a digital business that uses data to help customers achieve their fitness goals. Paul Fipps, chief digital officer, and T.J. Graven, senior vice president of Global IT, walk us through the cultural, technical, and business model changes that made their transformation possible.

What is Under Armour’s digital strategy?

“For the last couple of years, our strategy has been to put the consumer at the center of everything we do: How are we engaging customers? What do they see as our core strengths? How do we deliver immersive experiences? What is their relationship with our brand?” Paul Fipps, Chief Digital Officer, Under Armour

Under Armour Digital Customer Experience

“Our digital transformation is also fueled by a complete modernization of our systems to an omni-channel model. When we first implemented an ERP in 2005, we were a $250 million domestic wholesale apparel company. In 2015, we were a $4 billion global retail company with multiple channels, so we re-platformed the entire company on SAP HANA, reduced our own data center footprint, and moved to an agile development model.” - T.J. Graven, SVP of Global IT, Under Armour

How is Under Armour changing the culture in IT?

T.J. Graven SVP of Global IT Under Armour

“Traditionally, a business leader comes to the IT leader and says, “I want to implement an asset management tool and I used to use this technology and it worked great. Can I have it?” We are working hard to change the conversation. Don’t bring me tool suggestions. Let’s talk about the business impact we are trying to achieve. Are we trying to grow revenue in retail? Are we looking for efficiencies in financial processes? If we start with business impact, we get less complicated solutions faster.”- T.J. Graven, SVP of Global IT, Under Armour

What are the Under Armour Executives saying about business performance?

Under Armour Q1 2022 Earnings Call
August 2022

Executive Team Participants

  • Lance Allega Senior Vice President, Investor Relations & Corporate Development, Under Armour, Inc.
  • Kevin A. Plank Executive Chairman and Brand Chief, Under Armour, Inc.
  • Colin Browne Interim President & Chief Executive Officer, Under Armour, Inc.
  • David Eric Bergman Chief Financial Officer, Under Armour, Inc.

Comments from Colin Browne Interim President & Chief Executive Officer, Under Armour:

Colin Browne Interim CEO of Under Armour

"We are taking the time to assess where we're at and where we need to be and how we want to reposition ourselves for more significant top-line growth in years to come. To be clear, our foundation is strong. Our expense base has been reset and our P&L is primed and ready, and capable of greater productivity as we work to invigorate the top-line. This is about taking our existing core business strategy and amplifying it, scaling our ability more effectively across our direct-to-consumer, international, women's and our footwear businesses. This is about strengthening our innovation engine to deliver products and experiences that inspire and serve athletes better. Next, and simultaneous to amplifying our core, we're also working to identify new ways – identifying new ways to accelerate broader consideration for the Under Armour brand. We are confident that we are respected as an authentic performance brand capable of empowering an athlete's journey as they train, compete, and recover.”

Download the Under Armour Org Chart and Deep Dive Account Intelligence Report to gain access to the complete Under Armour Annual Report, Under Armour investor presentations and earnings call analysis.

What do the Under Armour, Inc. financials look like?

Under Armour Financial Performance
Under Armour Key Financials

Fiscal Year

Fiscal Year Ends December 31, 2022
Most Recent Quarter  September 29, 2022


Profit Margin 6.33%
Operating Margin  9.23%

Management Effectiveness

Return on Assets  6.55%
Return on Equity  19.13%

Income Statement

Revenue  5.68 Billion
Revenue Per Share  12.21
Quarterly Revenue Growth  1.80%
Gross Profit  2.86B
EBITDA 665.97M
Net Income Avi to Common  360.06M
Diluted EPS  0.5
Quarterly Earnings Growth  -23.40%

Balance Sheet

Total Cash  853.65M
Total Cash Per Share  1.89
Total Debt  1.51B
Total Debt/Equity  83.17
Current Ratio  2.3
Book Value Per Share  4.02

Cash Flow Statement

Operating Cash Flow  664.83M
Levered Free Cash Flow  515.07M

Download the Under Armour Org Chart & Deep Dive Account Intelligence Report to see the complete financial analysis.

Where is Under Armour utilizing cloud technologies?

Sr. Manager, SEO
Oct 2022
The Senior Manager, Global SEO develops and drives the SEO strategy for UA’s digital commerce experience. The Senior Manager, Global SEO owns the prioritization and roadmap for Global SEO capabilities as part of the global ecommerce platform on Salesforce Commerce Cloud. Partners closely with regional SEO leaders to identify platform opportunities that will enable regional growth with an eye towards delivering these enhancements at global scale. Collaborates with product team members to highlight SEO requirements within product feature roadmap to protect SEO investment. Leverages data to assess opportunities, prioritize the roadmap and track the impact of improvements across regions to measure results. Understands the competitive space better than anyone else, focusing on industry trends and SEO best practices. Share learnings across regions to create standards and best practices in tools usage across teams. Partners with regional teams to establish shared KPIs for measuring SEO performance Tracks and measures technical SEO health on the platform through auditing and reporting to uncover site issues.
Technologies in use: SEO tools (Botify, Screaming Frog), Agile tools such as Jira, collaboration tools like Confluence and Roadmunk

VP, Global Ecommerce and Digital Products
Oct 2022
The Vice President, Global Ecommerce and Digital Products is responsible for creating and communicating a compelling vision of the future, defining UA’s digital product strategy, and producing and prioritizing digital product roadmap for Ecommerce and Digital Products. Reporting to the SVP, Omni and serving as a member of the broader Omni team, the incumbent will work cross functionally and with regions to gain alignment, build, manage and execute the Global Ecommerce and Digital Products vision, strategy, and roadmap. The VP of Ecommerce & Digital Products is responsible for the overall vision and strategy for global ecommerce and all digital products (6), driving innovation and delivering against ambitious goals working closely with CX and Consumer Insights. The VP of Ecommerce & Digital Products is the team liaison with technology ensuring clear business requirements and alignment across multiple stakeholders. The VP of Ecommerce & Digital Products is responsible for intake, prioritization, and communication of the ecommerce and digital product roadmap to the technology team, working with a cross functional team of stakeholders.

Sr. Professional, IT Infrastructure
Oct 20, 2022
The Sr. Professional of IT Infrastructure is a cloud computing and storage (CCAS) expert responsible for the design, planning, implementation, and documentation of CCAS designs. Drives, participates and collaborates with cross functional teams from architecture, other engineering groups, security, infrastructure, and vendors. Maintains network storages at primary, disaster recovery, and other operational sites. Integrates and designs CCAS infrastructure with global XaaS and cloud services. Works with functional business partners to properly collect requirements, to architect, design, document and implement global solutions. Participates in contract negotiations and vendor management with major hardware, software, and service providers as well as consultants. Articulates technology proposal resonating business cases and requirements. Participates in Change Management and prepares professional ITIL class documents.
Technologies in use: CCAS services including : AWS, Azure, Dropbox, O365, SharePoint, web security, various types of cloud services, et al.
Source: https://careers.underarmour.com/job/Kowloon-Bay-Sr_-Professional%2C-Infrastructure/867326600/

Sr Director, SRE and Technology Operations
Oct 13, 2022
A key leadership position which leads three key functions for global technology. 1. SRE (Site Reliability Engineering), 2. PSR (Performance Scalability and Reliability 3. Support (Key L1,L2 support for all Infrastructure supporting all towers in global technology team and all key engineering systems. The role is crucial to build 2 important functions which are critical part of any high performing Engineering systems. Role will build the SRE team to build productivity tools for engineering teams to increase agility (including but not limited to automation and dev ops tool chain) . These tools will start jumpstart ecomm acceleration. Team will also build critical tools to increase reliability of critical systems and services (e.g. proactive monitoring). Role will build PSR team to focus on systems uptime and scalability. Role will drive Holiday readiness program at Under Armour (not limited to holidays but year-round), Automation of performance tests (part of CICD) and DR initiatives for Tier 1 systems. Both these functions are new and need a mind shift and culture change on how we do Engineering at Under Armour. This role will transform the support functions. Role will define operational KPIs which are relevant to the Ecommerce and digital business, build and track dashboards and hold teams accountable for meeting the KPIs.
Technologies in use: VxRail, NASUNI, Active Directory scripting, SSO, AD account management

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