Kroger Org Chart & Sales Intelligence BlogThe Kroger Co.
1014 Vine Street
Cincinnati, OH 45202
Main Phone: (513) 762-4000
TICKER SYMBOL: (NYSE: KR)
Sector(s): Consumer Defensive
Industry: Grocery Stores
Full Time Employees: 500,000
Kroger Blog Highlights
The Kroger Co. (NYSE: KR) is ranked #23 on the 2020 Fortune 500 list
- Kroger Announces New Senior Vice President of Supply Chain
- Kroger Launches On-Premise Ghost Kitchens in Partnership with ClusterTruck
Kroger Social Media properties
Kroger Org Charts
Download the Deep-Dive Report to see organizational charts on key departments including Finance, HR, IT, Supply Chain, etc.
Kroger Sales Trigger Events
Kroger and Ocado Announce Location of High-Tech Customer Fulfillment Center in Phoenix, Arizona
The Kroger Co. (NYSE: KR), America's largest grocery retailer, and Ocado (LSE: OCDO), a world leader in technology for grocery ecommerce, today announced Phoenix, Arizona, as the latest location for a Customer Fulfillment Center (CFC). The location confirms a previous announcement stating Kroger and Ocado would construct a CFC in the Southwest Region.
Kroger has partnered with Ocado to accelerate its ability to provide customers with anything, anytime, anywhere. The CFC model – an automated warehouse facility with digital and robotic capabilities – will be used to serve customers across the region. Kroger is designing a flexible distribution network, combining disaggregated demand and the proximity of its stores and facilities that vary in design and size. "Kroger continues to accelerate the expansion of our national network to redefine the customer experience," said Gabriel Arreaga, Kroger's chief supply chain officer. "Our partnership with Ocado is and will continue to be rooted in our ability to deliver a value-added customer-centric solution that brings fresh food to customers through our seamless ecosystem."
Restock Kroger Transformation Is Successfully Repositioning the Business to Create Sustainable Shareholder Value
Delivering value to its investors is part of what drives Kroger’s success, as the retailer recently made apparent that its Restock Kroger framework has driven strong shareholder return. One such strategy driving this strong return is the company’s use of its adjusted free cash flow to invest back into the business. “Through the Restock Kroger framework and intensity around operational excellence, we are achieving cost savings of over $1 billion each year and are investing savings back into the business with an emphasis on the customer and associate experience,” stated Rodney McMullen, Chairman and Chief Executive Officer.
Kroger Launches On-Premise Ghost Kitchens in Partnership with ClusterTruck
The Kroger Co. (NYSE: KR), America's largest grocery retailer, today announced the launch of two on-premise kitchens, respectively at stores in Metro Indianapolis, IN and Metro Columbus, OH. Developed in partnership with ClusterTruck, a technology start-up that operates delivery-only restaurants, the kitchens will provide a variety of freshly prepared meals on-demand with no service or delivery fees.
Kroger and ClusterTruck's on-premise kitchens were developed from the momentum and insights of an informative pilot launched in December 2019 in Carmel and Indianapolis, Indiana and Columbus, Ohio. Different from the off-premise concept, the new concept will repurpose approximately 1,000 square feet at each participating store to create a culinary space for ClusterTruck staff to prepare meals for quick delivery and in-store pickup. Customers can order from a menu of more than 80 meals, spanning a variety of ingredients – and best characterized as food quality you can get at a sit-down restaurant with the personality of street food.
Kroger Announces New Senior Vice President of Supply Chain
The Kroger Co. (NYSE: KR) today announced the retirement of Robert Clark, senior vice president of supply chain, manufacturing and enterprise sourcing, after more than 35 years of service, effective February 1, 2021. Clark will be succeeded by Gabriel Arreaga, who is joining The Kroger Co. as senior vice president of supply chain, starting October 1, 2020. "We thank Robert for his 35 years of dedicated service and leadership," said Rodney McMullen, Kroger's chairman and CEO. "He's been an instrumental leader at all levels of our organization and has built collaborative teams and developed business strategies that have advanced our operations and uplifted our associates and customers."
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Kroger Earnings Call Highlights
The Kroger Co. (NYSE:KR) Q3 2020 Earnings Conference Call
December 3, 2020
Executives in Attendance
- Rebekah Manis - Director of Investor Relations
- William McMullen - Chairman and Chief Executive Officer
- Gary Millerchip - Senior Vice President and Chief Financial Officer
Analysts in Attendance
- Simeon Gutman - Morgan Stanley
- Erica Eiler - Oppenheimer & Co. Inc.
- Kenneth Goldman - JPMorgan Chase & Co.
- Mark Carden - UBS Investment Bank
- Spencer Hanus - Wolfe Research, LLC
- Renato Basanta - Barclays Bank PLC
Comments from William McMullen, CEO:
"We delivered strong results in the third quarter. Customers are at the center of everything we do and sales remain elevated and we continue to grow market share, as we enhance our competitive moats, Fresh, Our Brands, Data & Personalization and Seamless."
"I want to highlight that Kroger's digital sales are incrementally profitable today, partly supported by our rapidly growing digital media business, and partially fueled by our constant improvement in operational efficiency. This is true as the incremental pass-through rate of sales, and we have a clear path to continue improving digital profitability."
"Our brands grew at 8.6% in the third quarter and we grew market share. Private Selection grew over 17% and Simple Truth grew nearly 15%. These are incredible numbers and demonstrate that while many competitors offer private label products, Kroger’s unique approach to our brands is a differentiator and a competitive moat."
"By leveraging our unique data and customer insights, we continue to be at the forefront of product innovation and new product development. During the third quarter, we launched 250 new items, the most ever in a single quarter. New items for the quarter included launches in trending focus areas such as fresh produce, frozen grocery, and expansion of our Simple Truth Plant Based collection, unveiling more than 50 new fresh and flavorful plant-based foods at affordable prices."
"Moving now to our third competitive moat, Data & Personalization. Many retailers have transactional data, but no one has the customer data and the insights that Kroger has. The quality of our data is a massive advantage because it allows us to develop a significant alternative profit business that generates income from the traffic, while benefiting our customers."
"Kroger began investing in digital several years ago to build a seamless ecosystem that would deliver anything, anytime, anywhere. As part of our journey, we have been evolving our fulfillment network. First, taking advantage of our existing assets, our physical stores, providing flexibility and proximity to our customers with broad and relevant assortment to meet their needs."
"Second, expanding our network of assets and capabilities with the portfolio of various size facilities, optimize based on volume, demand profile and density, leveraging scale and automation to meet the rapidly changing customer needs."
Comments from Gary Millerchip, CFO:
"Our identical sales growth increase was broad-based and all departments excluding fuel, achieved positive growth over the prior year. Meat and produce departments led the way, continuing to underscore the importance of fresh and how we differentiate in quality and assortment for our customers."
"Digital sales grew 108% in the third quarter and contributed approximately 4.6% to identical sales without fuel. Customer engagement with our digital solutions is driving overall loyalty. When customers engage with both our physical stores and digital channels, they visit more frequently and on average spend twice as much as those who shop in-store only."
"The vast majority of our digital customers are shopping in-store as well as online. We are, therefore, confident that the seamless experience we are building across our store and digital ecosystem position us well for continued growth in a post-COVID world. At the same time, digital sales growth in the quarter was profitable on an incremental basis, and we continue to improve digital profitability by lowering the cost to fulfill a pickup order and accelerating digital advertising revenue."
Kroger Board of Directors
|Nora A. Aufreiter||Director Emeritus||McKinsey & Company|
|Anne T. Gates||Former President||MGA Entertainment, Inc|
|Karen M. Hoguet||Chief Financial Officer||Macy’s, Inc.|
|Susan J. Kropf||Former President and Chief Operating Officer||Avon Products Inc|
|Clyde R. Moore||Retired Chairman||First Service Networks|
|Ronald L. Sargent||Former Chairman and Chief Executive Officer||Staples, Inc|
|Bobby S. Shackouls||Former Chairman of the Board||Burlington Resources Inc.|
|Mark S. Sutton||Chairman and Chief Executive Officer||International Paper|
|Ashok Vemuri||Chief Executive Officer and Director||Conduent Incorporated|
Kroger Executive Leadership
|W. Rodney McMullen||Chairman and Chief Executive Officer|
|Michael J. Donnelly||Executive Vice President and Chief Operating Officer|
|Yael Cosset||Senior Vice President and Chief Information Officer|
|Gary Millerchip||Senior Vice President and Chief Financial Officer|
|Robert W. Clark||
Senior Vice President - Supply Chain, Manufacturing & Sourcing
|Timothy A. Massa||Senior Vice President - HR & Labor Relations|
|Stuart W. Aitken||Senior Vice President - Alternative Business|
|Mary Ellen Adcock||Senior Vice President|
|Joseph A. Grieshaber Jr.||Senior Vice President|
|Calvin J. Kaufman||Senior Vice President|
|Stephen M. McKinney||Senior Vice President|
|Mark C. Tuffin||Senior Vice President|
|Erin S. Sharp||Group Vice President - Manufacturing|
|Christine S. Wheatley||Group Vice President, Secretary and General Counsel|
Kroger Annual Report Highlights
Kroger operates supermarkets and multi-department stores throughout the United States. Retail operations, which represent 97% of consolidated sales, is the company’s only reportable segment. Kroger aggregates operating divisions into one reportable segment due to the operating divisions having similar economic characteristics with similar long-term financial performance. Operating divisions are organized primarily on a geographical basis so that the operating division management team can be responsive to local needs of the operating division and can execute company strategic plans and initiatives throughout the locations in their operating division. The geographical basis of organization reflects how the business is managed and how the Chief Executive Officer, who acts as chief operating decision maker, assesses performance internally.
Merchandising and Manufacturing
Our Brands products play an important role in our merchandising strategy. Supermarkets, on average, stock over 16,000 private label items. Our Brands products are primarily produced and sold in three “tiers.” Private Selection® is one of the premium quality brands, offering customers culinary foods and ingredients that deliver amazing eating experiences. The Kroger® brand, which represents the majority of private label items, is designed to consistently satisfy and delight customers with quality products that exceed or meet the national brand in taste and efficacy, as well as with unique and differentiated products. Big K®, Check This Out…® and Heritage Farm® are some value brands, designed to deliver good quality at a very affordable price. As of February 1, 2020, Kroger operated 35 food production plants. These plants consisted of 16 dairies, 9 deli or bakery plants, five grocery product plants, two beverage plants, one meat plant and two cheese plants.
Kroger Financial Highlights
|Fiscal Year Ends||February 1, 2022|
|Most Recent Quarter||December 3, 2020|
|Return on Assets||5.04%|
|Return on Equity||31.78%|
|Revenue Per Share||167.13|
|Quarterly Revenue Growth||6.30%|
|Net Income Avi to Common||2.95B|
|Quarterly Earnings Growth||139.90%|
|Total Cash Per Share||2.86|
|Book Value Per Share||13.15|
|Cash Flow Statement|
|Operating Cash Flow||6.51B|
|Levered Free Cash Flow||3.74B|
The Restock Kroger Strategy
The company embarked on the Restock Kroger journey in 2018. Kroger has been making strategic investments to both deliver more value for customers today and to build long-term loyalty. This includes investments in quality products and freshness, talent, pricing, and personalized rewards that will expand competitive moats versus competitors.
Fueling these investments are significant cost savings of over $1 billion in each of the past two years. Restock Kroger is repositioning business in four main areas – Redefine the Grocery Customer Experience, Partner for Customer Value, Develop Talent and Live our Purpose. The company's focus for the last two years, and in 2020, is on Restock Kroger and transforming the business model.
Kroger continues to collaborate with icons including Microsoft and Walgreens, and innovators like Ocado, in order to enhance the customer experience.
Kroger continued to roll out Ocado facilities in the U.S., designing a flexible distribution network that combines store locations with both medium- and large-sized facilities. The company will have facilities accelerate the ability to provide customers with a seamless, convenient experience. Additionally, Kroger’s asset light, margin rich alternative profit streams are delivering as expected and have ample runway ahead. The diversified portfolio of alternative profit stream businesses contributed an incremental operating profit of more than $100 million in 2019. Kroger Precision Marketing (KPM) and Kroger Personal Finance continue to be the primary drivers of growth. Brands continue to invest in KPM.
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