AI is confidently making stuff up about your accounts

Your AI is confidently making stuff up about your accounts.

You’re not crazy.

Last month I watched an Enterprise AE build a “killer” account plan for a greenfield Fortune 500 logo in the automotive sector.

𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺?
Their AI told them the company had already won a motor race they were sponsoring.
𝚃̲𝚑̲𝚎̲ ̲𝚛̲𝚊̲𝚌̲𝚎̲ ̲𝚑̲𝚊̲𝚍̲𝚗̲’̲𝚝̲ ̲𝚑̲𝚊̲𝚙̲𝚙̲𝚎̲𝚗̲𝚎̲𝚍̲ ̲𝚢̲𝚎̲𝚝̲.̲

Imagine opening a first meeting or QBR by congratulating an exec on a win… that hasn’t occurred.

Here’s the thing:
Most AEs aren’t doing anything “wrong.”
You’re doing exactly what you’ve been told:
• “Use AI more.”
• “Move faster.”
• “Ship the deck.”

But there’s a quiet gap nobody talks about:

𝗬𝗼𝘂’𝗿𝗲 𝘁𝗿𝘂𝘀𝘁𝗶𝗻𝗴 𝗼𝗻𝗲 𝗔𝗜, 𝗼𝗻 𝗼𝗻𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺, 𝘄𝗶𝘁𝗵 𝘇𝗲𝗿𝗼 𝘃𝗲𝗿𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻.

If you’re selling into strategic / Fortune 1000 accounts, that’s not “efficient.”
That’s gambling with your credibility and your quota.

Here’s a simple, 5‑minute sanity check you can start using today:

1. Build your account plan / deck where you normally do (say, in ChatGPT).

2. Strip out confidential info.

3. Paste the factual statements (initiatives, dates, events, metrics) into a second AI platform (like Perplexity - my choice for account research), and ask it to:
• “Fact check every statement for accuracy.”
• “Flag anything it can’t verify.”
• “Provide live source links for each key claim.”

If the second platform can’t find credible sources, don’t anchor your QBR, outreach, or exec narrative on that “fact.”

𝗕𝗼𝗻𝘂𝘀 𝗵𝗮𝗯𝗶𝘁:
When you ask AI for help on an account, always add:

👉 “𝗦𝗵𝗼𝘄 𝗺𝗲 𝘁𝗵𝗲 𝘀𝗼𝘂𝗿𝗰𝗲 𝗹𝗶𝗻𝗸𝘀 𝘆𝗼𝘂 𝘂𝘀𝗲𝗱 𝘀𝗼 𝗜 𝗰𝗮𝗻 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗲 𝘁𝗵𝗲𝗺.”

You don’t need another tool.
You need a new habit: never let one AI be the single source of truth for a strategic account.

Before your next big meeting or QBR, run a second‑platform fact check on your current account plan.

If you catch even one hallucination, connect with me on LinkedIn — I’m sharing more ways to protect your credibility (and your quota) from “confidently wrong” AI.