Most “AI for sales” talk ends in the same place:
🚫 more templated emails, more generic insights, more decks nobody reads.
That’s not what enterprise sales leaders care about.
They want real, actionable opportunities:
• New revenue they didn’t know existed
• Hidden exec and board connections they can actually use
• Messaging that gets responses because it’s timely, relevant, and personal
𝚃̲𝚑̲𝚎̲ ̲𝚠̲𝚊̲𝚢̲ ̲𝚖̲𝚘̲𝚜̲𝚝̲ ̲𝚝̲𝚎̲𝚊̲𝚖̲𝚜̲ ̲𝚞̲𝚜̲𝚎̲ ̲𝙰̲𝙸̲ ̲𝚝̲𝚘̲𝚍̲𝚊̲𝚢̲ ̲𝚠̲𝚘̲𝚗̲’̲𝚝̲ ̲𝚐̲𝚎̲𝚝̲ ̲𝚝̲𝚑̲𝚎̲𝚖̲ ̲𝚝̲𝚑̲𝚎̲𝚛̲𝚎̲.̲
They treat it like a smarter Google search: almost no inputs, shallow questions, shallow answers.
💡 1) Overfeed the AI with the right documents
Instead of “a couple of links,” think full account diet:
• 10‑Ks, 10‑Qs, proxy statements
• Investor decks and earnings call transcripts
• Sustainability / ESG reports
• Job descriptions and leadership profiles
• Whitepapers, spec sheets, solution briefs
• Customer stories and case studies
• Competitive pages and partner listings
• Plus dozens of high‑quality URLs: industry deep dives, analyst notes, blogs, consortiums, associations, strategy/M&A press releases
***Not all AI platforms are equally strong at live web crawling, so I like to download and package the best content into a few files, then give the AI one workspace to “live” with the account.
💡 2) Use pull‑prompts, not just “better prompts”
Most prompts push AI to spit out an answer from thin air.
Pull‑prompts flip that: you tell the AI the outcome you want, give it context, and then force it to interview you and pull what it needs before it responds.
Here are two examples your Enterprise AEs can reuse.
Pull‑prompt for account plays
👉 “You are my sales intelligence strategist for a greenfield Fortune 1000 account.
I’ll give you company documents, URLs, and our solution overview.
Goal: propose 3 concrete account plays (who to target, why now, what motion).
Step 1: Read everything I’ve given you.
Step 2: Before suggesting any plays, ask me up to 15 focused questions to fill gaps (about our product, ICP, pricing, current customers, landmines, internal constraints, channel, etc.).
Step 3: Once I’ve answered, summarize what you learned in 10 bullet points.
Step 4: Propose 3 named plays with: target roles/contacts, business problem, hypothesis, talk track, and next best action.”
Now the AI is pulling discovery from you instead of hallucinating a strategy.
Pull‑prompt for high‑response outreach
👉 “You are my outbound strategist for this account.
I’ll share company docs, a few exec/board LinkedIn URLs, and 2–3 relevant case studies.
Goal: craft one email that is relevant, timely, and personal to a specific executive.
First, ask me up to 10 questions about: the exact persona, current deal context, our proof points, risk areas, tone, and anything you can’t find in the documents.
Do not write the email until I answer.
Then:
Pull 3–5 current initiatives from the documents that this person likely owns or cares about.
Choose one.
Write a short email that:
Uses their language from earnings calls or interviews,
Ties it to one specific outcome we’ve delivered for a similar customer,
Ends with a clear, low‑friction next step.”
Again, the AI is required to ask you questions first, then assemble something specific and believable.
3) What happens when you do this consistently
Over the past few weeks of running this play at scale with clients, something interesting has happened:
By combining aggressive inputs with disciplined pull‑style prompting, they’re seeing net-new, serious opportunities surface in places that used to look like “just another logo.”
🏆 In a couple of recent cases, this work led to multi‑million‑dollar opportunities in areas like ECM and cybersecurity—found not by luck, but by systematically overfeeding AI and forcing it to behave like a sales intelligence analyst instead of a trivia engine.
If your current AI story is, “We write emails faster,” you’re massively under‑using what’s possible.
The more interesting question is:
💡 What would change if your AI wasn’t just content generation…
…but your sharpest sales intelligence partner for greenfield, high‑value strategic accounts?
Would you use a simple one‑pager of these pull‑prompts to hand to your Enterprise AEs?
Connect with me here on LinkedIn and send a quick note: ‘pull prompts’
