Apple Org Chart Report in 2023

Apple Org Chart Report in 2023

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Last updated on November 1, 2023


Apple Inc.
One Apple Park Way
Cupertino, CA 95014
United States
Main Phone: (408) 996-1010
Website URL:
Industry Sector: Technology - Consumer Electronics
Full Time Employees: 164,000
Annual Revenues: $387.54 Billion USD
Fiscal Year End: September 24, 2023
CEO: Tim Cook, CEO & Director
Fortune 500 Rank: #3
Forbes Global 2000 Rank: #7

What does the Apple Corporate Structure look like in 2023?


Apple Org Chart Corporate Structure


Who sits on the Apple Board of Directors in 2023?


Apple Org Chart Board of Directors


Who are the Executive Leaders at the top of the Apple Org Chart in 2023?

Apple's organizational structure, led by CEO Tim Cook, blends hierarchy with functional and product-based divisions. Tim Cook oversees the company's overall strategy, with nine Senior Vice Presidents (SVPs) directly reporting to him. These SVPs head specific functions or product areas, including Legal, Services, Software Engineering, Machine Learning, Marketing, Operations, Finance, Retail, and Hardware. Below this level, Apple's structure comprises departments and teams, each specializing in particular product lines, such as iPhone and Mac. This hierarchy enables efficient task allocation and decision-making while allowing for flexibility and adaptation under Cook's leadership. Apple remains open to structural adjustments, emphasizing continual success.


Apple Org Chart Executive Leaders


Have there been any executive leadership changes at Apple in 2023?

Apple Appoints Its First Chief People Officer in Leadership Reshuffle
February 3, 2023

Apple is welcoming a fresh face to its executive leadership team. The tech giant has introduced Carol Surface as its inaugural Chief People Officer, marking a significant addition to Apple's leadership. Carol Surface brings a wealth of experience, having spent nearly a decade at Medtronic, a renowned medical device company.

The news was originally disclosed by Bloomberg, with Apple's CEO, Tim Cook, personally making the announcement to Apple's workforce through an internal memo. Carol Surface will officially commence her role at Apple in March and will work directly under the guidance of CEO Tim Cook.

This strategic move also entails a shift in the responsibilities of Deirdre O'Brien, a stalwart with 30 years of service at Apple. Deirdre O'Brien has been a significant figure at Apple, holding the position of senior vice president of Retail + People since 2019. With the introduction of Carol Surface, Apple will reassign the human resources duties from O'Brien's portfolio, enabling her to focus entirely on Apple's retail segment.

Deirdre O'Brien had initially ascended to the role of VP of People in 2017, following her prior tenure as the company's vice president of worldwide sales and operations. In 2019, she took on the additional role of overseeing retail, following Angela Ahrendts' departure from Apple.

Carol Surface brings a decade-long experience from her role as an executive vice president responsible for human resources at the prominent medical device company, Medtronic. Before this, she had served as Vice President of Human Resources at Best Buy for three and a half years. Her extensive career spans over a decade in human resources and personnel management at PepsiCo.

Carol Surface's impressive educational background includes a Bachelor of Arts in psychology from Castleton University, along with a Ph.D. in industrial and organizational psychology from Central Michigan University.

Apple Faces Wave of Executive Departures Amid Leadership Reshuffle
March 3, 2023

Apple, renowned for its leadership stability, confronts an unprecedented wave of executive departures. In a series of developments commencing in the latter half of 2022, Apple has seen the departure of around twelve high-ranking executives, most of whom held the title of vice president, just below the senior vice president level.

These departures encompassed various critical roles, including industrial design, the online store, information systems, cloud services, hardware and software engineering, privacy concerns, emerging market sales, subscription services, and procurement. This unusually high turnover presents a notable departure from Apple's usual leadership continuity.

While Apple has introduced new executives to its ranks, such as a Chief People Officer to assume the duties previously held by retail head Deirde O’Brien and a Chief Information Officer, most departures have resulted in redistributing roles or promoting from within:

  • Online store VP Anna Matthiasson was succeeded by direct report Karen Rasmussen.
  • Tony Blevins, responsible for procurement, had his duties reallocated to peer Dan Rosckes and a newly promoted direct report, David Tom.
  • The sales VP overseeing emerging markets, Hugues Asseman, had his role divided between India Managing Director Ashish Chowdhary and Europe Senior Director Juan Castellanos.
  • Responsibilities of hardware executive Laura Legros were transferred to peer Yannick Bertolus, VP of hardware integrity, with Tom Marieb taking Bertolus's role after being promoted.
  • Software VP John Stauffer was succeeded by two direct reports, Jeremy Sandmel and David Biderman.
  • Services VP Peter Stern's role was split among Apple Music VP Oliver Schusser, service design head Robert Kondrk, and Corporate Development VP Adrian Perica.
  • Cloud chief Michael Abbott's role will be taken over by Jeff Robbin, VP of services engineering, commencing in April.
  • Yet, in the case of Evans Hankey, outgoing head of industrial design, Apple did not find a replacement, having individual members of the design team report to COO Jeff Williams. Similarly, the role of the Chief Privacy Officer remained vacant.

A significant number of recent departures were long-serving Apple veterans of 15 or more years. However, the departures included executives in their career prime, who might have reached the senior vice president level in the future.

Apple’s highest echelon also presents a similar demographic composition. Ten of the top 12 executives are of similar age, with half having joined prior to the year 2000. The age gap between CEO Cook and the likely successor, COO Jeff Williams, is merely about two years.

Key Apple veterans who played pivotal roles in the company's transformation are also approaching the end of their careers, such as former marketing chief Phil Schiller and Dan Riccio, who retains only the mixed-reality headset team among his hardware engineering responsibilities.

The middle management tiers might witness further departures, with some executives at the director and senior director levels contemplating retirement in the near future.

Several factors have contributed to this wave of departures:

  • The company's bureaucratic growth over the years, especially concerning product development.
  • Apple's status as a colossal global corporation, making individual impact harder to achieve. Internal politics and interdepartmental conflicts can compound the challenge.
  • Reallocation of resources towards longer-term projects, with extended development timelines. Some managers might have been frustrated by the reassignment of employees to endeavors like Apple’s mixed-reality group and self-driving vehicle team.
  • In certain cases, Apple vice presidents were considered potential successors to senior vice presidents, potentially offering substantial pay increases. However, many were left uncertain regarding the timeline for such promotions. For example, the outgoing design leader, Evans Hankey, faced a lack of empowerment, including the ability to overrule engineering decisions by other departments.

Apple's organizational structure, while beneficial in its capacity to apply top talent across its product portfolio, has also led to challenges. Functional organization, typical of Apple's structure, has resulted in longer product development times, resource dispersion, and additional engineering complexity.

Financial considerations may also have played a role. Apple's stock experienced a nearly 30% drop in the past year after several years of substantial growth, impacting compensation. For Apple vice presidents, stock grants can constitute over half of their total compensation.

Nonetheless, there's no immediate cause for concern regarding the CEO's status, as Tim Cook's shares continue to vest until 2027.



Who is the CEO of Apple?

Tim Cook is the Chief Executive Officer (CEO) of Apple Inc., one of the world's most influential and innovative technology companies. Born on November 1, 1960, in Mobile, Alabama, Cook has played a pivotal role in Apple's success for over two decades.

Cook earned his Bachelor of Science degree in Industrial Engineering from Auburn University and later completed his Master of Business Administration (MBA) from Duke University's Fuqua School of Business. His educational background laid the foundation for his career in the tech industry.

Cook's journey with Apple began in 1998 when he joined as Senior Vice President for Worldwide Operations. His responsibilities included overseeing Apple's global supply chain, manufacturing, and distribution. Cook's strategic prowess and ability to optimize processes played a significant role in streamlining Apple's operations, leading to increased efficiency and reduced costs.

In 2007, Cook assumed an even more prominent role as Apple's Chief Operating Officer (COO). His contributions were vital in managing the company's expanding global operations and driving its growth. During this period, Cook was Apple's interim CEO when the iconic co-founder, Steve Jobs, took medical leave, displaying his capability to lead the company.

Upon Jobs' resignation as CEO due to health issues in August 2011, Tim Cook was officially named CEO of Apple Inc. His tenure as CEO has been marked by a relentless commitment to Apple's core values, including innovation, design, and user experience.

Under Cook's leadership, Apple has continued to release groundbreaking products such as the iPhone, iPad, and Apple Watch. The company has also expanded its services, including Apple Music, Apple TV+, and Apple Arcade, providing customers with an ecosystem of interconnected devices and software.

Cook's vision goes beyond just profitability. He has been a strong advocate for privacy, user data protection, and environmental sustainability. Apple has made significant strides in these areas, emphasizing the company's commitment to ethical practices and environmental responsibility.

Beyond his role at Apple, Tim Cook serves on the boards of numerous organizations and institutions. He is a board member of Nike Inc. and the National Football Foundation. Cook is also a part of the Advisory Board at the Tsinghua University School of Economics and Management in Beijing, China.

As a prominent figure in the tech industry and a leader with a clear vision, Tim Cook's impact on Apple's growth and his commitment to values such as inclusivity, sustainability, and innovation have solidified his legacy as one of the most influential CEOs in the world.

Cook's leadership and dedication continue to guide Apple as it navigates the ever-evolving tech landscape, solidifying its position as a global tech powerhouse while maintaining its commitment to its customers and the world we live in.


What are Apple's growth strategies in 2023?

Apple, a global tech titan renowned for its innovations, remains steadfast in its pursuit of expansion and progress. As 2023 unfolds, the company is actively implementing an array of growth strategies:

Venturing into New Markets: While already a dominant force in developed regions like the US and Europe, Apple is making strategic forays into burgeoning markets like India and Southeast Asia. These regions, characterized by substantial and expanding populations, represent a significant growth opportunity.

Innovative Product Development: Apple's legacy of groundbreaking products persists. The year 2023 is poised to witness the debut of an augmented reality/virtual reality (AR/VR) headset, alongside fresh iterations of established devices, including the iPhone, iPad, and Mac.

Nurturing the Services Segment: Apple's services division, encompassing the App Store, iCloud, and Apple Music, is an influential revenue generator. In 2023, Apple is set to bolster its services business further, with a vision of it becoming the primary revenue source in the future.

Strategic Acquisitions: Apple has a tradition of acquiring smaller enterprises to access cutting-edge technologies and talent. This year, the company's focus on acquisitions is poised to persist, particularly in fields like AR/VR, artificial intelligence (AI), and machine learning (ML).

In Practice:

  • Apple is making strides by establishing new retail outlets in India and other emergent markets.
  • The company is making substantial investments in its forthcoming AR/VR headset, slated for release in late 2023 or early 2024.
  • Apple is diversifying its offerings with subscription services such as Apple TV+ and Apple Fitness+.
  • Strategic acquisitions encompass firms specializing in AR/VR, AI, and ML.

Amidst these strategic endeavors, Apple faces challenges like heightened competition from competitors like Samsung and Huawei, and increased scrutiny from regulatory authorities globally. Nevertheless, Apple's adept management, unwavering brand strength, and loyal customer base position the company to continue its growth trajectory throughout 2023 and into the foreseeable future.



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