Enterprise Rent-A-Car introduces LaunchPad, a Connected Service

Enterprise, which owns National Car Rental and Alamo Rent a Car, introduced LaunchPad. Rather than having to go to a counter, the customer is greeted by an employee with a tablet who has the reservation on file. The employee can immediately take the customer to the car. A receipt is emailed to the customer upon return of the vehicle.

Enterprise is testing LaunchPad across the USA, as well as France.

Lee Broughton, a vice president at Enterprise Holdings who manages the Enterprise brand, says LaunchPad has streamlined the rental process while allowing the company to learn more about its customers’ preferences through pre-filled reservations.

It has allowed employees to get away from the counter so that they can interact with customers anywhere to provide more options. In other words, they conduct business  on the customers' terms, he says.

“The opportunity to get to know the consumer in an even more intimate way is something that is available to you, but there has to be an organization to it,” he says. “We’re really trying to take a holistic look. Launchpad represents us addressing the whole flow of how a customer experiences our products and services.” Read the full article here.

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