How Nike is taking the next step in digital transformation
The company announced it is accelerating its next phase of long-term, sustainable and profitable growth. In a statement, Nike said: “We have implemented new consumer-focused strategies several times in our company’s history, and in each instance, we have ignited NIKE’s next horizon of long-term growth.”
“The consumer today expects a premium experience, with innovative product and services delivered faster and more personally,” said Mark Parker, Chairman, President, and CEO of NIKE, Inc. “Fueled by a transformation of our business, we are attacking growth opportunities through innovation, speed and digital to accelerate long-term, sustainable and profitable growth.”
To fuel this growth, Nike has doubled down on three main areas of business growth. One focus involves doubling the impact of innovation with more distinct platforms. This will give the customer better choices as well as a broader range of sports and style choices. Read the full article here.
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