IBM Announces New Watson CMO

IBM Announces New Watson CMO

IBM names HP, Disney veteran Michael Mendenhall as Watson Chief Marketing Officer. He will report to David Kenny, SVP of IBM's Watson and cloud platform, with a dotted line to IBM CMO Michelle Peluso.

Mendenhall will be responsible for the global marketing, branding, and communications for IBM’s Watson division and cloud platform, working to establish it as the premier cloud and AI platform for business, an IBM representative said via email. Watson's portfolio of products and services includes: Watson cognitive platform, The Weather Company, Watson Marketing Analytics, and Watson Data platform.

IBM also recently hired Anne Marie Squeo, a recent veteran of Netflix, as corporate communications VP, reporting to Jon Iwata, SVP of marketing, communications, and citizenship.

Read the full article here.

Michael Mendenhall New IBM Watson CMO