Amazon Company Profile Report in 2024

Amazon Company Profile Report in 2024

Amazon logo

February 26, 2024, Inc.
410 Terry Avenue North
Seattle, WA 98109-5210
United States
Main Phone: (206) 266-1000
Industry Sector: Consumer Cyclical - Internet Retail
Full Time Employees: 1,500,000
Annual Revenues: $554.03 Billion USD
CEO: Andy Jassy, President, CEO & Director
Fortune Rank: #2 in 2023


What is Amazon and how did it get started?

Amazon is a multinational technology company that started as an online marketplace for books in 1994. It was founded by Jeff Bezos and has since expanded to become the world's largest online retailer, selling a wide range of products and services, including electronics, apparel, and cloud computing. 


What is the Amazon Mission Statement and Business Philosophy?

Amazon's mission statement is to "be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and where sellers can easily discover, grow and sell their products worldwide."

Business Philosophy

Amazon's business philosophy is based on four key principles:

  • Customer Obsession: Amazon is focused on providing the best possible customer experience. The company constantly strives to improve its products, services, and overall customer experience.
  • Invent and Simplify: Amazon is committed to innovation and simplifying the way people shop and interact with the company. The company is constantly developing new products, services, and features that make it easier for customers to find what they need and get what they want.
  • Frugality: Amazon is committed to operating efficiently and avoiding unnecessary expenses. The company believes that frugality allows it to reinvest more in its business and provide better value for customers.
  • Long-Term Thinking: Amazon is focused on long-term growth and sustainability. The company is willing to make short-term sacrifices in order to achieve its long-term goals.

What are Amazon’s growth strategies for 2024 and beyond?

 Amazon is continuously evolving and adapting its strategies to maintain its position as a leading e-commerce and cloud computing powerhouse. Here are some of Amazon's key growth strategies for 2024 and beyond:

  1. Expanding into new markets: Amazon is constantly seeking new opportunities to expand its global reach and customer base. The company is focusing on emerging markets with growing middle classes, such as India and Southeast Asia.
  2. Diversifying product offerings: Amazon is expanding its product offerings beyond its core e-commerce business. The company is investing in new areas such as advertising, healthcare, and logistics to diversify its revenue streams and tap into new markets.
  3. Embracing cloud computing: Amazon Web Services (AWS) remains a key driver of growth for Amazon. The company is investing heavily in expanding its cloud infrastructure and developing new cloud-based services to cater to the growing demand for cloud computing solutions.
  4. Enhancing customer experience: Amazon is committed to providing a seamless and personalized customer experience. The company is investing in artificial intelligence and machine learning to improve product recommendations, customer support, and overall user experience.
  5. Prioritizing innovation: Amazon is known for its culture of innovation and is constantly exploring new technologies and business models. The company is investing in research and development to stay ahead of the curve and maintain its competitive edge.
  6. Emphasizing sustainability: Amazon is committed to reducing its environmental impact and becoming a more sustainable company. The company is investing in renewable energy sources, reducing packaging waste, and developing new eco-friendly products and services.
  7. Growing its logistics and fulfillment network: Amazon is investing heavily in expanding its logistics and fulfillment network to ensure efficient and timely deliveries to its customers. This includes building new warehouses, expanding transportation options, and developing innovative delivery solutions.
  8. Strengthening its advertising platform: Amazon is investing in its advertising platform, Amazon Advertising, to attract more advertisers and generate additional revenue. The company is developing new ad formats, targeting capabilities, and measurement tools to make Amazon Advertising more attractive to businesses of all sizes.
  9. Expanding its physical retail presence: Amazon is expanding its physical retail presence with Amazon Fresh grocery stores, Amazon Go convenience stores, and Amazon Style clothing stores. These stores provide customers with new ways to shop and experience Amazon's products and services.
  10. Leveraging data and analytics: Amazon is making extensive use of data and analytics to drive its growth and decision-making. The company is collecting and analyzing vast amounts of data from its customers, products, and operations to gain insights, improve efficiency, and personalize customer experiences.

These growth strategies are designed to help Amazon maintain its position as a leading e-commerce and cloud computing company, expand into new markets, diversify its revenue streams, and enhance its customer experience. As the World's largest online retailer and marketplace, Amazon's focus on innovation, sustainability, and data-driven decision-making in the retail sale of consumer products and subscriptions, including home delivery, with $386 Billion in November 2023, in net sales, will be crucial for its continued success as one of the top movers in the industry. Additionally, as reported in their annual report filed with the SEC, Amazon's financial performance and market position will be closely monitored by investors and analysts in the coming years.


Who is the current CEO of Amazon?
Andy Jassy CEO of Amazon

Andy Jassy is the current CEO of Amazon. He took over the position from Jeff Bezos in July 2021. Jassy joined Amazon in 1997 as an assistant to Jeff Bezos and quickly rose through the ranks. He was appointed CEO of Amazon Web Services (AWS) in 2016, and he oversaw the company's growth into a cloud computing powerhouse. Jassy is a strong supporter of Amazon's focus on innovation and customer obsession, and he is committed to leading the company into the future as an insider.

Early Life and Education

Jassy was born in Scarsdale, New York, on January 13, 1968. He graduated from Harvard University with a Bachelor of Arts degree in government in 1990 and a Master of Business Administration degree in 1994.


Jassy joined Amazon in 1997 as an assistant to Jeff Bezos. He was quickly promoted to marketing manager, and he played a key role in the launch of Amazon's online bookstore.

In 2003, Jassy was named vice president of Amazon Web Services (AWS). AWS is a cloud computing platform that provides a variety of services, including storage, computing power, and databases. Under Jassy's leadership, AWS grew into a multi-billion dollar business and became the leading cloud computing platform in the world.

In 2016, Jassy was promoted to CEO of AWS. He continued to oversee AWS's growth, and the company became a major source of revenue for Amazon.

In July 2021, Jassy was named CEO of Amazon. He succeeded Jeff Bezos, who stepped down as CEO after 27 years in the role.

Leadership Style

Jassy is known for his focus on innovation and customer obsession. He is also a strong advocate for diversity and inclusion.

Awards and Recognition

Jassy has been recognized for his leadership and contributions to the technology industry. He has been named to the Time 100 list of the world's most influential people and the Forbes list of the most powerful people in business.

Personal Life

Jassy is married and has four children. He is a fan of the Buffalo Bills and the Seattle Seahawks.

What does the Amazon organizational structure look like in 2024?

Amazon Org Chart


Who is on the Amazon Secret S-Team as of January 2024?


Amazon Org Chart Secret S Team
Amazon Org Chart Secret S-Team continued



Who are the top executive officers at Amazon?


Amazon org chart Executive Leadership Team
Who is on the board of directors at Amazon?

As of October 4, 2023, there has been one new addition to the Board of Directors of Amazon since January 2023. Alicia Boler Davis was elected to the board on March 20, 2023.

Here is the current Board of Directors of Amazon as of October 4, 2023:

  • Andy Jassy (Chairman and CEO)
  • Jamie Gorelick
  • Daniel Huttenlocher
  • Judith McGrath
  • Indra Nooyi
  • Jonathan Rubinstein
  • Patricia Stonesifer
  • Wendell Weeks
  • Brad Smith (elected September 2023)
  • Alicia Boler Davis (elected March 20, 2023)
Amazon org chart Board of Directors


Does databahn report on Amazon executive changes?

Yes, the databahn research team tracks executive changes at Amazon to maintain and update the Amazon org charts. Here are some of the notable changes in the past few months.

Amazon announced the addition of 3 new executives to its senior leadership team on September 1, 2023.

The three additional executives are:
• Swami Sivasubramanian, a longtime AI leader for AWS
• Aicha Evans, CEO of Amazon-owned self-driving car company Zoox
• David Brown, oversees AWS Elastic Cloud Compute service, EC2

Andy Jassy, Amazon CEO, announced the additions in a message to employees that was also published on the company’s corporate site. The “S-team” as it’s known internally, now has 32 executives.

“Their customer obsession, inventiveness, propensity to be right a lot, curiosity and ability to learn, humility, very high standards, and missionary approach (always focusing on what’s best for customers — and the company as a whole vs. just their own area) are distinguishing characteristics that will make them effective steam members,” Jassy write about Amazon's leadership principles and the new hires.

Jassy continued, “Additionally, the fact that we’re living in such an unusual time of invention and change makes me extra excited to have this trio join our crew.”

Here is an updated list of Amazon senior leaders:

  • Amit Agarwal, SVP India and Emerging Markets
  • Colleen Aubrey, SVP, Advertising Product and Technology
  • Christine Beauchamp, SVP, North America Stores
  • •••Jeff Blackburn, SVP, Global Media & Entertainment•••(retired)
  • Peter DeSantis, VP AWS Utility Computing
  • John Felton, SVP, Worldwide Operations
  • Beth Galetti, SVP, People eXperience and Technology
  • Matt Garman, SVP, AWS Sales and Marketing
  • Russell Grandinetti, SVP, International Stores
  • James Hamilton, SVP and Distinguished Engineer, AWS
  • Drew Herdener, SVP, Worldwide Communications
  • Doug Herrington, CEO, Worldwide Amazon Stores
  • Tony Hoggett, SVP, WW Grocery Stores
  • Mike Hopkins, SVP of Amazon Video and Studios
  • Andy Jassy, CEO
  • Paul Kotas, SVP, Advertising, IMDb, and Grand Challenge
  • Peter Krawiec, VP, Worldwide Corporate Development
  • Dave Limp, SVP, Devices & Services
  • Neil Lindsay, SVP, Health
  • Brian Olsavsky, SVP and Chief Financial Officer
  • Rohit Prasad, SVP and Head Scientist, Artificial General Intelligence at Amazon
  • Adam Selipsky, CEO, Amazon Web Services
  • Steve Schmidt, Chief Security Officer
  • Dave Treadwell, SVP, Commerce Foundation
  • David Zapolsky, SVP, Global Public Policy and General Counsel
  • Steve Boom, VP of Audio, Twitch, and Games
  • Candi Castleberry, VP of Inclusive eXperiences and Technology
  • Udit Madan, VP of Amazon Transportation
  • Rob Williams, VP, Device Software and Services
  • Aicha Evans, CEO, Zoox
  • Swami Sivasubramanian, VP, AWS Data & AI
  • David Brown, VP, Compute Services


Who are Amazon’s top competitors in the marketplace?

 Amazon faces a variety of competitors across its various business segments, including e-commerce, cloud computing, and digital advertising. Here are some of Amazon's top competitors in the marketplace:

  1. E-commerce:
    • Walmart: Walmart is the largest retailer in the world by revenue and a major competitor to Amazon in both online and offline retail. The company has been investing heavily in e-commerce and expanding its online grocery pickup and delivery services.
    • Target: Target is another major brick-and-mortar retailer with a strong online presence. The company is known for its curated product selection and focus on providing a differentiated customer experience.
    • Alibaba: Alibaba is a Chinese e-commerce giant with a dominant position in its home market. The company is expanding internationally and poses a growing threat to Amazon in Asia and other markets.
    • eBay: eBay is an online marketplace that connects buyers and sellers of a wide variety of goods. The company has a strong presence in the used goods market and is also expanding into new areas such as collectibles and fashion.
  2. Cloud computing:
    • Microsoft Azure: Microsoft Azure is the second-largest cloud computing platform after Amazon Web Services (AWS). Azure is a strong competitor in the enterprise market and is known for its hybrid cloud capabilities.
    • Google Cloud Platform (GCP): GCP is the third-largest cloud computing platform and is rapidly gaining market share. GCP is known for its innovation and its strong focus on open-source technologies.
    • IBM Cloud: IBM Cloud is a major player in the enterprise cloud market and is known for its expertise in security and compliance.
    • Oracle Cloud Infrastructure (OCI): OCI is a growing cloud provider that is known for its performance and scalability. OCI is also a strong competitor in the enterprise market.
  3. Digital advertising:
    • Google: Google is the largest digital advertising platform in the world, with a dominant position in search and display advertising.
    • Meta (formerly Facebook): Meta is another major player in digital advertising, with a strong presence in social media advertising.
    • Microsoft Advertising: Microsoft Advertising is a growing digital advertising platform that is known for its strong integration with Microsoft's other products and services.
    • Yahoo: Yahoo is a smaller digital advertising player, but it still has a significant reach and is a strong competitor in the search and display advertising markets.

These competitors pose significant challenges to Amazon, requiring the company to constantly innovate and adapt to maintain its competitive edge. The e-commerce, cloud computing, and digital advertising industries are constantly evolving, and Amazon must continue to invest in new technologies, products, and services to stay ahead of the curve.


What Technology Platforms have been deployed across Amazon?

Amazon employs a wide range of technology platforms to support its diverse operations and maintain its position as a leading e-commerce and cloud computing company. Here are some of the key technology platforms that underpin Amazon's success:

  1. Amazon Web Services (AWS): AWS is Amazon's cloud computing platform that provides a vast array of services, including compute, storage, networking, databases, analytics, machine learning, and artificial intelligence. AWS is the world's leading cloud platform, with millions of customers across a wide range of industries.
  2. Amazon Elastic Compute Cloud (EC2): EC2 is a core component of AWS that provides scalable compute capacity in the cloud. EC2 instances can be provisioned and configured to meet the specific needs of individual applications or workloads.
  3. Amazon Simple Storage Service (S3): S3 is a highly scalable and durable object storage service that offers secure and reliable storage for data of any size. S3 is used by businesses of all sizes to store a wide variety of data, including images, videos, documents, and archives.
  4. Amazon Relational Database Service (RDS): RDS is a managed relational database service that makes it easy to set up, operate, and scale a database in the cloud. RDS supports a variety of popular database engines, including MySQL, PostgreSQL, Oracle, and SQL Server.
  5. Amazon DynamoDB: DynamoDB is a NoSQL database service that provides high-performance, scalable, and durable data storage for a variety of applications. DynamoDB is well-suited for storing large amounts of unstructured data, such as user profiles, product catalogs, and social media feeds.
  6. Amazon Kinesis: Kinesis is a data streaming service that makes it easy to collect, process, and analyze real-time data streams. Kinesis is used for a variety of applications, such as real-time fraud detection, customer analytics, and IoT data analysis.
  7. Amazon SageMaker: SageMaker is a machine learning platform that makes it easy to develop, train, and deploy machine learning models in the cloud. SageMaker provides a variety of tools and services to simplify the machine learning process, including pre-built algorithms, data preprocessing tools, and deployment tools.
  8. Amazon Comprehend: Comprehend is a natural language processing (NLP) service that makes it easy to extract insights from unstructured text data. Comprehend can be used for a variety of tasks, such as sentiment analysis, entity recognition, and topic modeling.
  9. Amazon Rekognition: Rekognition is an image and video analysis service that makes it easy to identify objects, people, and activities in images and videos. Rekognition can be used for a variety of applications, such as facial recognition, image moderation, and product identification.
  10. Amazon Personalize: Personalize is a recommendation engine service that makes it easy to create personalized recommendations for your customers. Personalize can be used to recommend products, movies, music, and other items based on a customer's past behavior and preferences.

These technology platforms form the backbone of Amazon's operations, enabling the company to provide a seamless and personalized customer experience, manage its vast e-commerce infrastructure, and power its cloud computing business. As a multinational technology company headquartered in Seattle, Washington, Amazon's continuous investment in these platforms, including the popular Kindle e-readers and Amazon Prime membership program, and its commitment to innovation ensure that the company remains at the forefront of the technology industry, serving consumers, sellers, developers, enterprises, content creators, and advertisers in the United Kingdom, Germany, Japan, and beyond, and well-positioned for future growth. Databahn reports on Amazon executive changes, including any that may occur in June or December, on the Nasdaq stock exchange.

Amazon SWOT Analysis


  • Strong brand reputation: Amazon is one of the most recognizable and respected brands in the world. The company is known for its customer obsession, innovation, and wide selection of products and services.
  • Diverse product offerings: Amazon offers a wide range of products and services, including e-commerce, cloud computing, digital advertising, and physical retail. This diversification helps to reduce the company's reliance on any single product or service.
  • Global presence: Amazon has a global presence with operations in over 100 countries. This global reach gives the company access to new markets and opportunities for growth.
  • Scalable infrastructure: Amazon has a highly scalable infrastructure that can support its rapidly growing business. The company's cloud computing platform, Amazon Web Services (AWS), is the world's leading cloud platform.
  • Talented workforce: Amazon has a talented workforce of engineers, technologists, and business professionals. The company's strong focus on innovation and customer obsession attracts and retains top talent.


  • Reliance on third-party sellers: Amazon relies heavily on third-party sellers to fulfill a significant portion of its orders. This reliance makes the company vulnerable to disruptions from third-party sellers.
  • Exposure to regulatory risk: Amazon is subject to a significant amount of regulatory scrutiny, which can increase costs and limit the company's flexibility. The company must constantly monitor and adapt to changing regulations.
  • Complex operations: Amazon's complex operations can make it difficult to manage and control costs. The company must constantly work to improve its efficiency and effectiveness.
  • Cybersecurity threats: Amazon is a prime target for cyberattacks, which could disrupt operations and damage the company's reputation. The company must invest heavily in cybersecurity measures to protect its systems and data.
  • Competition: Amazon faces intense competition from other e-commerce and cloud computing companies, as well as from traditional retailers and software companies. The company must constantly innovate and differentiate itself to maintain its competitive edge.


  • Expansion into new markets: Amazon has the opportunity to expand into new markets, particularly in emerging economies. This expansion could provide new revenue streams and growth opportunities for the company.
  • Growth in services: Amazon is growing its services business, which includes cloud computing, digital advertising, and physical retail. Services generate higher margins than hardware sales, and they are less susceptible to the boom-and-bust cycles of the consumer electronics industry.
  • Development of new technologies: Amazon has the opportunity to develop new technologies, such as artificial intelligence, blockchain, and digital payments. These new technologies could lead to the development of new products and services that could drive growth for the company.
  • Acquisitions of strategic companies: Amazon could acquire strategic companies to gain access to new technologies or talent. Acquisitions could help the company to accelerate its growth and expand into new markets.
  • Economic growth: An economic recovery could lead to increased consumer spending and corporate investment, which could benefit Amazon.


  • Economic downturn: An economic downturn could lead to decreased consumer spending, increased loan defaults, and increased costs for Amazon. This would put pressure on the company's profitability.
  • Changing consumer preferences: Consumer preferences are constantly changing, and Amazon needs to adapt its products and services to meet these changing preferences.
  • Technological disruption: New technologies could disrupt Amazon's business model, making its products and services obsolete.
  • Increased competition: The e-commerce and cloud computing industries are becoming increasingly competitive, with new entrants and existing rivals constantly challenging Amazon's market position.
  • Regulatory changes: Regulatory changes could impact Amazon's operations and profitability. The company needs to stay abreast of regulatory changes and be prepared to adapt its business practices accordingly.

Overall, Amazon is a strong company with a bright future. However, the company faces a number of challenges, including increased competition, economic uncertainty, and changing consumer preferences. Amazon will need to adapt its business model and continue to innovate to remain successful in the years to come.




About databahn

Established in 2015, databahn is an account intelligence company headquartered in Nashua, New Hampshire.  The databahn resesearch team specialize in providing comprehensive and up-to-date information on Fortune 1000 and Global 2000 companies. databahn offers a range of information services, including deep dive company profiles, financial insights, news updates, competitive analysis, and accurate contact information. databahn's account intelligence is meticulously curated, enabling businesses to make informed decisions, identify sales opportunities, and gain a competitive edge. With the focus on accuracy, completeness, and timeliness, databahn serves as a valuable resource for sales and marketing professionals and other industries that require reliable and actionable insights on large & complex enterprise companies.


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