Under Armour Org Chart Report in 2026
Under Armour Org Chart Report in 2026
Under Armour, Inc.
NYSE: UA
1020 Hull Street
3rd Floor
Baltimore, MD 21230-2080
United States
Main Phone: (410) 468-2512
Website: https://www.underarmour.com
Industry: Consumer - Apparel Manufacturing
Full Time Employees: 7,600
Annual Revenue: $5.87 Billion
CEO: Kevin A. Plank
How is Under Armour organized in 2026?
Under Armour's organizational structure is designed to serve the company's diverse business strategies and organizational structure is beneficial. The streamlined approach to business operations is a key feature of the company's organizational structure.
Who was elected to the Under Armour Board of Directors in 2026?
Who are the executive decision-makers at Under Armour?
Download the complete set of Under Armour Org Charts
What are some examples of recent Under Armour's executive changes?
Under Armour’s 2025 executive changes centered on finance leadership and brand strategy as Kevin Plank continued his return as CEO and president.
In November 2025, longtime Chief Financial Officer David Bergman, a 21‑year company veteran, announced his departure, with plans to exit after the end of Under Armour’s first fiscal quarter in 2026. The company named Reza Taleghani, then CFO at Samsonite’s American Tourister owner, as executive vice president and incoming CFO effective February 2026, signaling a shift toward more global, turnaround-focused financial leadership. These C‑suite moves complemented earlier brand-leadership changes under Plank, including the addition of former Adidas executive Eric Liedtke as executive vice president of brand strategy to support the ongoing restructuring of Under Armour’s fiscal 2025 plan.
Executive Leadership Team
Kevin A. Plank
President and Chief Executive Officer
Dave Bergman
Chief Financial Officer
Shawn Curran
Chief Supply Chain Officer
Eric Liedtke
Brand President
Yassine Saidi
Chief Product Officer
Mehri Shadman
Chief Legal Officer and Corporate Secretary
Kara Trent
President of the Americas
Who are Under Armour's competitors?
Under Armour’s main competitors in 2026 include several major global sportswear and athletic performance brands. Its most significant rivals are Nike, Adidas, Puma, Lululemon, and New Balance—each competing across performance apparel, footwear, and lifestyle segments.
Nike remains the dominant player in global sporting goods with strong brand equity and innovation in training and footwear. Adidas continues to challenge Under Armour in both performance sports and fashion-oriented sneakers, while Puma targets a similar crossover between athletics and lifestyle.
Lululemon has expanded aggressively beyond yoga into men’s performance apparel and footwear, creating direct competition in premium, fitness-focused markets. New Balance also remains a key rival in running and training categories.
Additional competition comes from Reebok, ASICS, and Columbia Sportswear, as well as emerging digital-first brands like Gymshark that attract younger consumers through online fitness and influencer-driven marketing.
What is Under Armour's marketing strategy and growth plans for 2026?
Under Armour’s 2026 plan prioritizes fixing the brand and profitability over chasing near‑term revenue growth, with management guiding to a 4–5% sales decline for the year.
Brand and marketing strategy
Under Armour is pivoting from discount-driven promotions to an elevated “Brand First” approach, emphasizing premium product stories instead of price-led messaging. Marketing spend is being sharpened toward social, experiential, and digital-first campaigns, using “micro doses” of content and athlete storytelling to rebuild brand heat. The company is also leaning heavily into its UA Rewards loyalty program, whose 5 million members spend more and repeat-purchase more frequently than average shoppers.
Growth and financial priorities for 2026
Management expects 2026 revenue to fall 4–5% as North America and Asia-Pacific contract, partially offset by growth in EMEA. The expanded fiscal 2025–2026 restructuring focuses on SKU rationalization, cost cuts, and higher average selling prices, raising adjusted operating income guidance despite the sales decline. The four-pillar growth framework centers on stronger product innovation, clearer underdog positioning, tighter distribution, and international expansion, with an aim to return to profitability from 2027 onward.
Is Under Armour's organizational structure centralized or decentralized?
The company's organizational structure is decentralized and flexible, with regional offices in the United States, Canada, Europe, Australia, and Asia Pacific.
The company has a strong focus on sustainability, with a goal of having all of its products made from sustainable materials by 2026.
The company's management structure is divided into three tiers:
- senior management,
- leadership team, and
- team members
The senior management team includes the CEO, COO, and president, while the leadership team includes the head of global sales and marketing, head of product development, head of global operations, and head of global customer experience.
The team members are divided into five categories: product, customer experience, sales, marketing, and operations.
The company's goal is to use situational leadership to manage the team members. The leadership theory that underlies this approach is solid plan, which focuses on creating a clear vision and strategy, setting measurable goals, and continuously measuring progress.
The attack strategy is designed to help the team members achieve their goals.
What is Under Armour?
Under Armour is a company that produces clothing, shoes, and accessories for athletes. Under Armour has a twenty person organization chart that shows the organization's major projects and the individuals responsible for them. The company's SAP planning program helps ensure that the company's major projects are completed on time and within budget. The planning program also creates a schedule of task assignments and monitors progress. The assortment planning program helps Under Armour decide which products to produce and in what quantities.
What is Under Armour's corporate governance structure?
Under Armour's corporate governance structure includes an independent oversight committee that includes three independent directors. This committee provides oversight of the company's organizational structure and management function. Additionally, Armour practices include a management function that is responsible for the overall direction and management of the company. The lead director is responsible for leading and managing this function.
What is Under Armour's Category Management Strategy for 2026?
Under Armour’s category management strategy organizes the business around a small number of performance-led “hero” sports categories rather than individual products or regions.
Core revenue categories include training, running, sportswear, golf, basketball, and team sports, with product, marketing, and regional sales teams aligned to each category to create end-to-end accountability.
Category leads are responsible for assortments, pricing architecture, and channel segmentation, using athlete insight and performance innovation to decide which stories get global focus and which remain regional. This approach supports a slimmer portfolio, roughly 25% fewer SKUs, and sharper, category-specific go-to-market calendars, enabling faster decisions, more consistent merchandising, and scalable excellence across apparel, footwear, and accessories.
Customer Testimonials
Complete the form below to request a sneak peek at the Under Armour Org Chart Report.
